Honda Candy Cane Lane VR & Patients at Children’s Hospital
A major promotion that Honda has each year is Happy Honda Days, with specials on many Honda models. For 2016, Honda is expanding the campaign to bring the magic of the holidays to pediatric patients at Children’s Hospital of Orange County through an immersive VR experience down a virtual Candy Cane Lane shared via Oculus headsets.
Features of Candy Cane Lane VR
Viewers of the Candy Cane Lane virtual reality experience enjoy a sleigh ride along a beautiful snow-covered neighborhood filled with spectacular holiday light displays. After a fireworks finale, the children see reindeer pulling Santa’s sleigh. Finally, just as Santa drops a beautifully wrapped gift into their lap in the video, a real gift was being placed in their lap in the hospital.
“This year Honda has the unique privilege of transporting children at CHOC Children’s to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly. Seeing the kids’ heartfelt reactions to the experience and being able to bring magic to their hospital stay is especially meaningful during the holidays.” – Susie Rossick, Assistant Vice President, Honda Auto Marketing
Candy Cane Lane and Honda Donation to Children’s Hospital
The Candy Cane Lane VR experience comes with a noble charitable cause. A short, documentary-style video of the children’s reactions to their Candy Cane Lane VR experience will be posted on Facebook. For every “like” or “love” the video receives, Honda will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to a total of $100,000.
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